FAQs – Analytics

Last Updated 23/05/2025

1. Where can I find the Analytics Dashboard in Neexa?

From your Neexa Dashboard > click on “Analytics” in the sidebar. That’s your control center for all performance insights from conversations and AI replies to sales and lead sources.

2. What kind of metrics can I track in the Analytics Dashboard?

Neexa tracks everything that matters:

• Responses – How often Neexa AI successfully replies
• Conversations – Total user-initiated chats
• Avg. Messages per Conversation – Shows how deep each chat goes
• Human Takeovers – When a human jumps in
• Conversations vs Visitors – Are your site visitors actually chatting?
• Follow-Up Progress – Track sales that are Won, Pending, or Need Human help
• Won Value – Total revenue generated by AI-closed leads
• Lead Sources – Where your leads came from (Instagram, WhatsApp, etc.)
• Site Visitors – Website traffic at a glance

3. How often is the data updated?

The dashboard updates in real-time, so you’re always seeing the latest numbers, whether it’s a new site visitor, AI response, or a follow-up that just closed.

4. How can I see which platform a lead came from?

Go to your Database or check the Lead Source breakdown in the dashboard. Neexa shows if each contact came from your website, WhatsApp, Instagram, Facebook, etc.

5. What’s the difference between “Responses” and “Conversations”?

• Responses = Every time Neexa AI sends a reply
• Conversations = Each unique user interaction
  So if one person sends 5 messages, that’s 1 conversation, 5 responses.

6. What does “Avg. Messages per Conversation” actually mean?

This shows how long and engaging your typical chats are. A higher number usually means deeper, more valuable interactions with potential customers.

7. What should I do if I see a lot of “Requiring Human Takeover” in follow-ups?

That means the your AI agent couldn’t fully resolve the query, maybe the AI didn’t have context, or the query showed strong buying intent.

• Go to your CRM to follow up on the follow ups flagged as Request Human Takeover
• Check if your Business Info is updated. Missing info can limit your AI agent’s performance.

8. Can I export this data for reports or sharing with my team?

While the Analytics Dashboard itself isn’t exportable yet, you can export leads and conversation histories directly from your Database. How to Export Collected Data →

9. How can I view analytics for previous months or date ranges?

At the top of the Analytics Dashboard, click on the dates, you can filter by date range > select any specific day, week, or month to explore historical data.

10. What if my analytics numbers seem low? What do I do to improve?

Start here:

• Check if your AI is fully deployed on the necessary platforms
• Make sure your Business Info is complete, this gives your AI agent context to respond better
• Review conversation quality in the Unibox and refine information in the business information or provide context in the custom instructions.

The more your AI knows, the more it can do.